Since 2011, ICBC Beijing Branch has actively promoted the personal business loan service through innovative loan products and business model, in response to the State policy of supporting the development of small and micro-sized companies and self-employed private economy. In 2011, ICBC extended more than RMB 5 billion of personal loans for companies to support their businesses.

ICBC Beijing Branch eases its lending policies in the favor of private business owners, offering flexible, convenient and highly efficient services for the individual industrial and commercial households in different merchandise markets to obtain bank loans. A growth strategy of "One Market, One Policy" is drawn up according to the operation model and business characteristics of different merchandise marts. The Branch offers a wide spectrum of unique loan products and services to cater specially for markets and retailers to get loans depending on their individual requirements. Personal Business loans are available to retailers in Maliandao Tea City, Bairong World Trade Center and Kinwin Fashion Dress Market, secured under "joint guarantee by retailers in merchandize mart", "mortgage provided by management party of the merchandise mart + warrandice" and "pledged under retail shore leasehold + warrandice". Meanwhile, the exclusive bank card (Merchant Friend Card) and discounted remittance packages (Merchant Friend Link) are services tailored to the diverse need of individual industrial and commercial households in the merchandize marts to get funded.

Bairong World Trade Center is a case in point. With an annual turnover of over RMB 10 billion and thriving activities, the Center is Asia's largest clothing wholesale marketplace and the largest modern logistics center in Beijing. Some retailers in Bairong World Trade Center are in need of working capital as their businesses expand. To address the issue, ICBC Beijing Branch studies the market and makes fruitful attempt. The Branch embraces business innovation and offers guarantee options in line with the characteristics of Bairong World Trade Center to help retailers get funded successfully. As a result, ICBC Beijing Branch draws good experience to launch innovative guarantee options for retailers in similar markets to secure loans from ICBC.

An executive with ICBC Beijing Branch said, in order to provide better financial services to merchants in merchandise market, the Branch will embark business innovation adapted to the specific need of real economy for financial services and add prosperity to Beijing economy, while extending personal business loans for the private business owners.